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Loyalty NZ

Marketing Manager - Direct

Customer – Auckland/Wellington, .
Department Customer
Employment Type Permanent Full Time
Minimum Experience Experienced

Marketing Manager

  • Focus on strategy with campaign execution
  • Bring the Fly Buys brand to life for members
  • Great office environment on the Wellington waterfront/Ponsonby Road

Who is Loyalty NZ?

Loyalty New Zealand is New Zealand’s expert in loyalty, and runs the largest and most comprehensive coalition loyalty programme in New Zealand – Fly Buys.  In addition to this Loyalty New Zealand undertakes a range of marketing services for clients including marketing campaigns and customer insights, analytics, modelling and reporting under its brand LAB360.

The Role

Our Marketing team is at the heart of Loyalty – and we’re looking for a Marketing Manager - Direct to join them, bringing the Fly Buys brand to life for members.

The two key outcomes for this role are:

  • Shaping the Fly Buys lifecycle programme, increasing member engagement
  • Leading the development and delivery of direct campaigns

The Marketing Manager - Direct is a strategic role, but also a ‘get your hands dirty job’ – suiting someone who loves to get to the heart of consumer behaviour, and use these insights to design and deliver campaigns.  The Marketing Manager - Direct will be someone with an innate customer focus. 

We’re looking for someone with at least 6 years’ experience in a related field – with specific experience in direct and digital marketing. You will enjoy using data to shape campaigns and be able to build effective ongoing relationships with stakeholders.  

You’ll need to have worked in fast-paced environments (either inhouse or agency) and be a natural when it comes to stakeholder management and working collaboratively… and independently! 

You will have a strong understanding of digital marketing channels and direct marketing – and you’ll keep yourself up-to-date with what’s happening in the industry. We have pre-defined processes that you will need to be comfortable working within – but you’ll also be adaptable and open to change, proactively contributing new ideas to help us stay ahead of the game. 

Managing priorities and meeting deadlines to deliver on promises will come naturally. You will be able to think laterally and analytically – making quality decisions based on insights and data. Our marketing teams work closely together – so you’ll be able to collaborate with ease and put team goals first.

If you’d like to find out more, please go to https://www.loyalty.co.nz/vacancies/  for a position description.

Our Culture

Loyalty New Zealand, along with the Fly Buys program, make it a goal to reward New Zealanders everyday – it’s what we love to do and that extends to our fantastic staff!

Our people can be described as passionate, ‘think outside the box’ers’, innovative, inspiring in everything they do and are able to have fun whilst working hard.  They thrive in a fast pace environment and love coming to work in an office with a stunning waterfront location in Wellington or vibrant Ponsonby Road.  To keep them on their toes and with a smile on their face we offer a wide range of benefits including (but not limited to) free fruit, great coffee, a wellness programme, insurance coverage, a paid day off on your birthday (how cool is that!) and much more (including the chance to work with other awesome people).  And hey, if you’re not a coffee fanatic, there’s a chance to catch up with colleagues over a high stakes game of pool, table tennis or darts!

We support and encourage a culture of developing our people and encourage them to achieve their highest potential.  We embrace and respect diversity and make it a priority to employ the best people who align with our values and culture.

We are constantly on the lookout for new talent.  If this sounds like an environment you would prosper in we would love to hear from you! 

How to Join Loyalty NZ?

Please click on the apply button.

Applications close on Sunday, 8 December 2019 (or sooner if a suitable candidate is identified)

We will only be accepting applications from candidates with the legal right to work in New Zealand.

Please note we will not be processing unsolicited CV’s from Recruitment Agencies

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  • Location
    Auckland/Wellington, .
  • Department
  • Employment Type
    Permanent Full Time
  • Minimum Experience
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